OPEN CALL FOR CREATIVE IDEAS

REINVENTING NEW YORK CITY’S PARK AVENUE MEDIANS WITH DESIGN

     Park Avenue, one of the world’s premiere thoroughfares, is traditionally known for its tall buildings that are home to Fortune 500 companies. The medians of Park Avenue, or the “centerlines,” are traditionally characterized by plantings and periodic sculpture installations. Park Avenue medians represent a traditional element of New York City but also provide an opportunity for reinvention. Other areas of New York City, such as the High Line, have successfully transformed into an exciting destination for city dwellers and visitors alike.

     Fisher Brothers is pleased to sponsor a $30,000 privately-funded design competition using the Park Avenue medians (between 46th – 57th Streets) as a canvas for collecting visionary design proposals with the potential to enliven Park Avenue’s commercial district. The goal of this competition is to foster creativity and challenge participants to think outside the box; to propose exciting ideas that have never been considered possible for the medians; and to reimagine the existing urban landscape. We want ideas that bring Park Avenue into the 21st century.

     Fisher Brothers urges competition participants to think “beyond the centerline,” using the medians as a blank canvas for creative ideas to engage the community and reimagine Park Avenue. Designs should be considered a seed that when planted will completely change the dynamic of the Park Avenue centerline and the Midtown East neighborhood. We encourage you to conceptualize this project in any way that inspires you and the parameters remain broad to allow for maximum creativity.

     Up to 10 competitors selected by an esteemed jury will be invited to publicly display their designs at Park Avenue Plaza, a building prominently located on Park Avenue and 52nd Street, in February 2018. The jury will select a $25,000 grand prize winner and a popular vote will determine a $5,000 prize winner.

     All competition information and key dates are below. We hope you take the opportunity to express your creativity and participate in this competition. If you are interested in participating, please fill out the entry form by December 15, 2017.

Questions? Please contact BeyondtheCenterline@gmail.com.

PROJECT SPECIFICATIONS

• The ability to interpret artistically what will invigorate Park Avenue is entirely up to you.

• Designs may incorporate multiple, single or partial medians.

• The current medians are approximately 200 ft. long and 19’6” wide (east to west). For the purposes of this competition, please do not feel constrained by these numbers.

• Currently, objects placed on any one centerline cannot exceed 8000 lbs. Again, for the purposes for this competition, please do not feel constrained by these parameters.

• Designs must allow for pedestrians to cross over Park Avenue.

• Selected designs will be provided with a 4’ x 4’ table/floor area for their display at Park Avenue Plaza.

• Entries may be submitted by an individual or team of individuals.

SELECTION CRITERIA

Up to 10 designs will be chosen by a jury for display at Park Avenue Plaza.

Design proposals will be evaluated by a jury based on the following factors:

• How well the submission addresses the neighborhood context and the need to reimagine Park Avenue

• Creativity and quality of the entrant’s initial design proposal and ideas

• Degree of innovation and interaction with community

• Creative use of materials

• Environmental soundness

• Use of technology

• Implementation feasibility of the proposal

Fisher Brothers retains the right to reject submissions that are deemed inappropriate.

AWARDS

A grand prize winner selected by a jury will receive $25,000 and a popular vote will determine a $5,000 prize winner.

 

About Fisher Brothers

 

For more than a century, Fisher Brothers has epitomized excellence in commercial and residential real estate development, ownership and management. Fisher Brothers built and continues to own and operate a sterling commercial real estate portfolio encompassing seven million square feet of Class A office space located in such iconic towers as Park Avenue Plaza, 299 Park Avenue, 1345 Avenue of the Americas and 605 Third Avenue in Manhattan, as well as Station Place, which is Washington, DC’s largest private office complex. Fisher Brothers also has returned to its roots as a residential builder with nearly 1.5 million square feet in recent and ongoing development. In early 2015, Fisher Brothers celebrated the completion of Station House, a luxury rental development in Washington’s historic Capitol Hill District. In Manhattan, Fisher Brothers has recently completed development of House39, an amenity-rich rental building at 225 East 39th Street and is developing 111 Murray, an ultra-luxury, high-rise condominium tower in Tribeca.

 

 

DISCLAIMER
This is a privately-funded competition using the Park Avenue medians as a theoretical canvas to reinvent the Park Avenue commercial district of 46th Street to 57th Street. There is no guarantee projects will be implemented.